Bring out the baking soda, vinegar, and paper mache, it’s time for the science fair. Only this time, you can leave your volcano at home and still win best in show, because this is a science fair for the digital age.
This week, GE is hosting a first-of-its-kind event: a science fair on Twitter’s video sharing mobile app Vine, appropriately named the #6SecondScience Fair. During the event, which runs Aug. 8-15, GE will both create and curate user-generated Vines centered around the hashtag. To join in, create a science-themed Vine using the hashtag #6SecondScience and share your work to Twitter. The best in show will even be re-tweeted, re-vined, and curated in a Tumblr gallery.
User-generated submissions will join ones created by Vine “celebrities”, a diverse group of individuals who have gained notoriety on the platform for their comedic, visually striking, and creative Vines. The group includes Rudy Mancuso, Jordan Burt, Meagan Cignoli, Pinot and Jethro Ames, who will be bringing their own science-themed take on the hashtag throughout the week.
The inspiration for the event came from GE’s first Vine post to use the hashtag #6SecondScience:
It has since become GE’s most successful Vine post to date. The Vine and the hashtag have influenced several users to replicate the experiment at home.
For more inspiration for the science fair, here are two additional #6SecondScience Vines created by GE.
The Chemistry of Coffee:
GE will also be curating their favorite Vines on Tumblr at http://6secondscience.tumblr.com/ where people can explore a gallery of the best in show and share their own favorites to Facebook, Twitter and Tumblr.
The Vine #6SecondScience Fair will join previous successful GE social media campaigns. These include this year’s Pi Day, when the company sent out 314 pies to users who Tweeted using the GE-created #PiDay hashtag, as well as Inventor’s Day, when users submitted invention ideas using the hashtag #IWantToInvent. Illustrators then drew blueprint sketches of the best ideas, which included a horse scuba suit and a solar-powered hoverboard.