It’s been a week in which the fundamental importance of manufacturing and R&D has been on the front burner at GE. The company just announced that it’s opening an Advanced Manufacturing and Software Technology Center outside of Detroit that will bring 1,100 jobs to Michigan. And GE’s Chairman and CEO delivered a speech to The Detroit Economic Club hammering home the theme that U.S. businesses need to aggressively invest in export-driven manufacturing if the country is to successfully emerge from a “reset” economy. It’s why we’d like to leave you on this 4th of July holiday weekend with three newly launched TV ads that salute the people at GE who roll up their sleeves everyday. And besides, who knew that GE’s assembly lines inspired so much teary-eyed singing?
In this ad, one of our locomotives emerges from a sexy shower to the 1980s hit song “Take My Breath Away.” Eat your heart out Tom Cruise and “Top Gun.”
In the next ad, our aviation expertise inspires passionate singing of the hit, “Don’t Know Much” (“but I know I love you”). Who can argue with that?
Those two humorous ads are in addition to one that stars only employees (no actors!) from GE’s aircraft engine, healthcare, and energy businesses and highlights the importance of manufacturing in America.
We’ll see you again on Monday. Have a great July 4th — and consider yourself lucky that the GE Reports team isn’t doing the TV singing!
* Read about the new ads in The Wall Street Journal