Brando, McQueen & GE rev up Triumph Motorcycles

In GE Capital’s Investor meeting earlier this month, one of the themes that emerged was the depth of experience that the Capital team has when it comes to businesses it finances. It can be seen in its 15-year relationship with iconic Triumph Motorcycles, maker of the legendary motorcycles ridden into cinematic history by Marlon Brando in The Wild One and Steve McQueen in The Great Escape. Having undergone a rebirth in the 1990s under new ownership, Triumph is now selling in 35 countries, with five factories producing motorcycles for 700 dealerships. An important piece of the storied brand’s humming operations is the distribution financing provided by GE Capital. As Tue Mantoni, CEO of Triumph Motorcycles, says in the video below: “By having a partner like GE Capital in our business, we can focus on our core business — developing great motorcycles — and GE can manage the financial relationship between Triumph and the dealer network.”

A triumph for Triumph

Learn more about GE Capital in these GE Reports stories:
* “GE Capital: Delivering on its 2009 Plan
* “Doctor’s orders: $1B in GE Capital healthcare loans
*GE Capital’s loan helps grow 150 jobs in Shreveport
*
Dallas keeps on truckin’ with GE Capital
* “GE Capital: Helping bankrupt businesses bounce back
* “Recapping GE Capital’s business update
* Learn more about GE Capital on its website

One Comment

  1. GE's decade accomplishments says:

    Jeff and Keith…
    It would be nice if GE reports could provide a summary of the GE accomplishments in this decade…and “imagination” for the next new decade…happy holidays GE reports staffs…

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