Bright Light: GE’s New Light Bulb is a Bundle of Innovation

January 27, 2012

Replacing the incandescent light bulb is no joke. Commercialized by Thomas Edison more than a century ago, the light bulb ranks with the printing press, electricity, and penicillin as one of the great inventions that changed the world. But its huge success also became a weakness. Lighting now represents as much a fifth of a household’s energy consumption.

Switching to more efficient forms of illumination like compact fluorescent lamps (CFLs) or light emitting diodes (LEDs) can deliver big cuts in the electricity bill and help tackle climate change.

Hungarian rhapsody: Inventors Sandor Lukacs and Balazs Torok from GE Lighting’s Budapest research lab helped develop the new award-winning CFL.

But that transition has not been easy. People cherish the warm glow of the incandescent bulb. Many customers still consider LEDs expensive and some CFLs initially turned off users with their slow startup time and cool hard light.

But GE engineers went to work to make the CFL as appealing as the warm lights of yore. GE’s new “Bright From the Start” CFL is a shining result of that effort. It sports what BusinessWeek called a “ship in a bottle” look, with the trademark fluorescent tube twisted around a tiny halogen light and trapped inside an old-fashioned glass bulb. But that’s just the start. Inside, the bulb is a bundle of innovation. It contains four pending patent applications and the design process delivered seven other breakthroughs.

What kind of inventions? One controls the tiny halogen light at the center of the bulb. The halogen makes the bulb bright from the start and compensates for the initial lack of luminosity while the CFL is warming up. But the halogen is also very power hungry and its lifetime is much shorter than the CFL’s. GE engineers developed an electrical timer, which “tells” the halogen that it can turn off faster if the CFL is still warm because it was recently used.

The bulb shows its smarts. Good Housekeeping magazine spent 12,000 hours testing 1,500 consumer products and picked GE’s Bright From the Start CFL as one of the 10 recipient its 2012 Very Innovative Product Award (VIP). The CFL was the only light source in the lot. The bulb, now on sale in the U.S., is available in 15-watt and 20-watt versions. They emit as much light as their 60-watt and 75-watt incandescent counterparts. The bulbs also contain just 1 milligram of mercury, a fraction of 1.5 to 3.5 milligrams present in a typical CFL. “Here at GE, we know this bulb’s unique design and function epitomize the concept of innovating to meet customers’ needs,” said John Strainic, Global Product General Manager of GE Lighting. “We heard how customers wanted CFLs to perform better, and we went to work to make it happen!”


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  • C. Canfield

    Your new Bright from the Start appear very good and needed. Do you have Bright bulbs that will
    equal the old 100 watt bulbs or is that coming?
    Thank you.
    Charles Canfield

  • Gary Allen

    Congratulations to Sandor, Balazs, and your team! This lamp has cleverly solved a very tough challenge, and I think customers will love it.

  • David Harrington

    this is great news, I have over 300 light fixtures that use multiple light bulbs, the big complaint has been eliminated. The savings are great.

  • Peter Hannaford

    A very good development. Where are these manufactured? Nowadays so many GE bulbs are made in China instead of Ohio.

  • Lucas

    Light Emmiting Diode. =L.E.D.

  • John-Edward Alley, Jr.

    Are you going to make any of these lights here in the USA? LED or CFL/Halogen? Please, Please do!!!
    Thanks, John

  • BTL

    LED = Light Emitting Diode

  • Derek

    light emitting* diode

  • Eszter Szabo

    It is great to see how GE Lighting leads today’s techology development. Cogratulations to the two engineers featured. As we are proud of Central and Eastern European GE technology teams’ contrubtion to our global efforts we will run a GE likes story on this at http://geforcee.geblogs.com/.

  • James Coffey

    Sure wish we had these products as part of out employee purchase program!

  • Chris

    If I am willing to pay more for my electric bill and wish to use incandescent light bulbs because I prefer them, I should be able to do so. If others wish to use LEDs and CFLs, go for it. But don’t tell me I cannot use an incandescent light bulb.

  • Graham Baldwin

    Nice job, that’s very clever! Design and innovation are the cornerstones of GE’s future prosperity and this has the potential to exemplify the fact. I hope the commercialization of this product will be similarly innovative in the illustrious tradition of Thomas Edison.
    I wholeheartedly agree with James Coffey; GE employs many thousands of people all over the world. Making products such as this available to employees at minimal cost would not only inspire and nurture allegiance within GE; it would serve to promote the product more effectively than most marketing initiatives could ever hope for.
    LED bulbs ARE expensive! I would love to know why? Is it an example of commercial exploitation – the customer is “willing” to pay so price them accordingly? I don’t believe the essential (component) costs or manufacturing are more expensive than CFL technology. We have the talented people needed to design bulbs that will perform the way customers want. Why price them out of reasonable reach?
    Is it something to do with the long life of LED’s; if they become too affordable manufacturers expect to sell fewer of them? That would be the commercial logic of numerous failing businesses. Whoever brings to market what is right for consumers and right for the planet will earn the right to stay in business and prosper. Surely we have learned that much from Steve Jobs and Apple?

  • Steve Thomas

    Great idea. And so obvious, when you think about it.
    I’d always thought conventional CFLs were launched onto the market prematurely, and have been ridiculed for their slow warm-up and a final light output subjectively nowhere near that claimed.
    At least putting a halogen lamp inside addresses one of their shortcomings. Now all that’s needed is to make them smaller, and dimmable.
    Or maybe that’s what LED lamps are for.

  • ken smith

    Great idea when will they be available in the uk?

  • Terry Frey

    CFL’s have come a long way since we made the first proto types (Heliax) here in Circleville and at NELA back in the late 90′s. Inovation keeps moving us forward. Congratulations on the improvements to this design.

  • Mark Crane

    The “Bright from the Start” bulbs are wonderful. They address the two biggest gripes with CFL’s, the insufferable lag in reaching full brightness and that butt ugly spiral shape. Now we just need them to be available in 1100 – 1200 lumens and candelabra base.

  • Mark Crane

    I goofed on the lumens. I was looking toward 100 watt equivalent. Apparently that can be quite a bit more than 1200 lumens.

  • http://www.facebook.com/robert.griffith.9022 Robert Griffith

    Sure, as long as yhou have money you can cause pollution with no regard for others. There are simple, viable, solutions to emit less so why not just do it? Oh, you ‘have rights’

  • IHiJump

    Reading now with a BFTS bulb. Great thought, poor execution. Halogen turns off much too soon so you still get an obvious dimming before the cf warms up. Not yet worth the money.