Building the world’s first ecomagination center

In a partnership as natural as wheat grass and soy beans, GE recently outlined plans with Masdar to develop an ecomagination center in Masdar City, Abu Dhabi – the world’s first carbon-neutral, zero-waste city completely powered by renewable energy. Alongside Masdar, the new, 4,000 square-meter center will be focused on developing, scaling and marketing innovative solutions in renewable energy and sustainability for the region. The center is part of a strategic partnership signed by Mubadala and GE in July 2008.

A new cityscape: Nabil Habayeb, president & CEO of GE Middle East and Africa, and Dr. Sultan Al Jaber, CEO of Masdar, at the signing of world's first ecomagination center in Masdar City, Abu Dhabi, UAE.
Known as the “Silicon Valley of the Middle East,” Masdar City is currently under construction (sorry no tourists allowed yet), and is being developed by the Abu Dhabi Future Energy Company (ADFEC), a wholly owned company of Mubadala Development Company.

* More on the Masdar initiative
* GE & Mubala partnership 
* Watch GE’s vice president of ecomagination, Steve Fludder, speak from the World Future Energy Summit.

http://www.gereports.com/building-the-worlds-first-ecomagination-center/

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Posted on January 22, 2009
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2 Comments

  1. Gheorghe Curelet-Balan says:
    January 27, 2009 at 9:51 am

    I think that Masdar City will be an interesting tourist attraction, indeed.

  2. Shaun Flynn says:
    January 28, 2009 at 3:06 am

    I was really interested to read about the MASDAR initiative, it sounds like a great goal. However I was wondering how a city can be zero-waste? I wouldn’t have thought that all waste produced can be recycled.

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