In Part 3 of our deeper dive into GE’s annual Citizenship Report — the fifth of which was issued on Monday — we turn to Ricardo Melèndez-Ortiz, who is co-founder and chief executive of the nonprofit International Centre for Trade and Sustainable Development. Ricardo is one of more than 20 global thought leaders whose essays are published, unedited, in the report. Our first essay focused on responsibilities in times of hard economic downturns, such as the current one. Yesterday’s highlighted the critical need for companies to evaluate their water footprints given growing global scarcity. Today, Ricardo zeroes in on the role that sustainability will have as businesses try to restore public trust.
“Public trust in business is lower than at any point in living memory,” he writes in his essay. “Restoring this trust will be crucial to long-term prospects. The pursuit of sustainability has a valuable role to play in rebuilding trust.”