GE brings a luxurious feel to customer focus

Going beyond simple financing, GE Capital recently partnered with luxury watch retailer Tourneau to examine some of the biggest issues that keep the world’s largest watch store up at night. During the process, GE executives worked with Tourneau teams to use GE capabilities to make fast and lasting changes that would help boost their business.

Why, you might ask? The rationale is simple. If you can help your customers do business better, they can grow faster, and you can help finance that growth. I believe this is what psychologists like to call a “win-win.” High fives all around.

Check out the video below.