In July, GE announced it was bringing together its financial services businesses under a common umbrella with the objectives of enhancing our ability to grow globally, better allocate capital, and reduce costs.

Today we announced a new GE Capital organization structure designed to execute on those objectives, and accelerate the evolution of the business into a more focused set of higher returning businesses. The new structure consists of operational poles in Europe, Asia and the Americas. We also have created two new platforms to take advantage of new opportunities and leverage our expertise: one for consumer-focused international banks and JVs, and another focused on optimizing returns on non-strategic assets. The new structure is effective January 1, 2009, and builds upon the company’s recent actions to strengthen our liquidity profile.

Michael A Neal, chairman of GE Capital, said, “Over the last two months, we have acted decisively to improve our funding position. We reduced our leverage, successfully raised capital, and accessed government programs that level the competitive playing field for us in financial services. Through these actions, we have strongly improved our 2009 funding outlook, and continue to reposition GE Capital for long-term performance and to play offense as conditions permit. This new organization aligns our operations with our strategic and funding plans.”

Led by a world-class team of GE Capital global professionals, this new organization will help us lower costs, operate efficiently and capture profitable, high-margin originations across key platforms and geographies today and as the global economic situation stabilizes and begins to recover.

With this more efficient organization, we are projecting approximately $2 billion in savings at GE Capital in 2009. These savings and the continued focus on optimizing the portfolio increase flexibility and vantage of opportunities created in the current market and drive value for our shareholders.

* View the new org chart.

Watch the video interview with Bill Cary, Chief Operating Officer of GE Capital. Communications Director, Marissa Moretti, asks the questions.