Any self-proclaimed design expert knows the first rule of lighting choices – fashion always trumps function. This is especially true in contemplating the switch to the spiral-laidened fashion faux pas known as compact fluorescent lighting (CFL). Well no longer. GE has come up with a way to miniaturize the nuts and bolts of your standard CFL bulb and fit it into a traditional incandescent-shaped bulb. Coining the phrase, “the best of both bulbs” these new bulbs have all the environmental and energy-saving benefits of a CFL, but will actually fit nicely into your lampshades. The new covered GE Energy Smart® CFL bulb will be available at Target stores nationwide on December 28, at selected Ace Hardware stores in January, and more broadly around Earth Day (April 22, 2009) at retailers such as Sam’s Club and Walmart.  

Fashion meets function: The new covered GE Energy Smart® compact fluorescent light (CFL) bulb packs the energy-saving technology of a standard CFL bulb in a shape that’s virtually identical to a standard incandescent light bulb.
Read the release.

* Apartment Therapy: New! Incandescent Shaped Energy Smart CFL Bulb
* Gizmodo: New GE Light Within a Light Is Like Ship In a Bottle
* Crunch Gear: G.E. announces CFL bulb in new incandescent shape
* Engadget: GE frees CFL lighting from the tyranny of ugly 

* Watch John Strainic, GE’s general manager of global products, explain how GE was able to work its technical magic and make a CFL bulb fit in a traditional incandescent-shaped bulb.