GE’s Instagram Moment

December 29, 2011

Do you still remember your first Polaroid moment? There was an element of magic. We flapped the white rectangle around as it popped out of the camera, prodding the emerging contours to materialize just a tad faster.

These days, flapping does not cut it anymore. We still want the image immediately, but we also want to share the experience with anyone, anywhere and right away. Hence the success of Instagrams, instant snapshots that feel like Polaroids but zip around the web like digital telegrams. In fact, Apple just named Instagram its 2011 iPhone App of the Year.

GE employees and photographers are among the 15 million shutterbugs who have signed up for the service. Over the last year, they’ve taken a number of stunning images of jet engines, turbines, locomotives, other GE technology.

We have selected some of their work, focusing on recent groundbreaking technologies, products, and research that GE scientists, makers and business leaders have launched. Our slideshow includes images of the fuel efficient GEnx engine for Boeing 787 Dreamliner aircraft, turbines that help integrate renewable power into the grid more seamlessly, a cancer research laboratory, GE’s pioneering WattStation and others. We also feature GE employees, the real engine that makes every breakthrough and innovation possible.

Take a look at our slideshow.


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  • Bill Collard

    Slide Show is not working. No images.

  • Christopher Lewis

    Love the CoolIris slideshow tool, nicest slideshow tool i’ve seen for a long time.