NBCU rolled out a new consumer campaign, “Green Your Routine,” as part of a major programming and community affairs effort that will run through November 23rd. Throughout the week, 42 NBCU brands will feature 150 plus hours of environmentally themed programming across the company’s television and digital platforms. Throughout “Green Week,” a variety of NBCU talent will be featured talking about how they green their own routines. Contests will also encourage consumer participation.
NBCU rolled out a new consumer campaign, “Green Your Routine,” as part of a major programming and community affairs effort that will run through November 23rd. Throughout the week, 42 NBCU brands will feature 150 plus hours of environmentally themed programming across the company’s television and digital platforms. Throughout “Green Week,” a variety of NBCU talent will be featured talking about how they green their own routines. Contests will also encourage consumer participation.
Read the press release.
