In the early twentieth century, as light was electrifying cities across the country, it was portrayed as a floating goddess of prosperity and life. Street-ology, as an academic discipline never took off, but GE lit many of America’s largest cities.
By the post-War, comic book era, however, light had changed in its portrayal from godliness to stressed out gremlins running through a tube.
This multi-page spread details some of GE’s inventions of the 1920s and 1930s in a magazine, text-heavy style. It also features the original precursor to the bedside BlackBerry charger.
GE’s craftsmanship and industrial lyricism have always been trademarks for the brand.
No man has ever been more surprised by a headline containing eight numbers than this gentleman. Maybe he’s just confused as to how you can save $700,000,000 from a base number of $592,000,000.
Taking Americans inside the process of making, and building was as important in the 1950s as it is today. Learning to read a blueprint while flying a helicopter, however, may just be a bygone art.
The imagination of Atomic Age scientists and artists to envision the intersection of telecommunications and aviation (while also sketching a 50s version of the stealth bomber) is pretty remarkable… even if we still cannot take phone calls on planes.
The “little giant” with its “enorme potencia” makes its first appearance to Spanish speakers.
In the post-War era, GE’s adventure series of comic books, including Adventures in Electricity explained electricity, circuits and aviation to kids through an illustrated series.
GE promoting its efficiency, but also branding the “House of Magic” it operated at the World’s Fair.
