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Heatstroke has killed 33 football players — most of them high school athletes — since 2005. To stop these preventable deaths, entrepreneur Jay Buckalew invented a helmet that detects when a player is at risk for developing heatstroke. Available this month, the “Hothead” helmet uses technology from GE Sensing & Inspection Technologies to read when players’ body temperatures are exceeding a safe threshold, and relay these readings to coaches.