Characters welcome. That’s USA Network’s brand slogan and motto. Now the NBC Universal network is showing how brand positioning can reach into communities and drive viewership — while at the same time becoming something more.
The news teams at GE’s NBC Universal division have another reason to cheer. Its “Nightly News” broadcast has finished first for 20 consecutive weeks and its other news programs are surging, but as Bill Carter writes in The New York Times, “NBC is also winning one more competition – perhaps [...]
John Krenicki, the head of GE’s energy infrastructure unit, said at a Reuters roundtable yesterday that the next U.S. energy bill needs to give the federal government the power to build more transmission lines if the country is going to realize the benefits of wind and solar energy. “How are [...]
Contributor Lauren Zalaznick is President of NBCU’s Women & Lifestyle Entertainment Networks
Early last summer, we put together a brand new female-targeted sales and marketing initiative called Women@NBCU. It is a committed research, sales, and marketing effort meant to galvanize the powerful assets across the entirety of the NBC Universal [...]
Mike Pilot, President Sales and Marketing, NBC Universal
Most of you watched the Super Bowl this past weekend. Not only was it the most watched television program in history, but it was also the highest revenue day ever for a Super Bowl Sunday. Think about that… with everyone reading about [...]
Contributor Judy Hu is the Global Executive Director of Advertising & Branding at GE.
The Smart Grid technology story is a complex one to tell in a 30-second television ad. So when we briefed Don Schneider, our chief creative at BBDO (GE’s long-time ad agency), we had to simplify the [...]
Vivek Kemp is an on-the-scene reporter and regular contributor to GE Reports.
Barack Obama was just sworn in as the first African-American President of the United States. As he was, a crowd of NBC producers, editors and curious onlookers gathered in a small Washington D.C. control room to watch.
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