GE Reports | Your source for what's happening at GE.

Contributor Lauren Zalaznick is President of NBCU’s Women & Lifestyle Entertainment Networks

Early last summer, we put together a brand new female-targeted sales and marketing initiative called Women@NBCU. It is a committed research, sales, and marketing effort meant to galvanize the powerful assets across the entirety of the NBC Universal businesses.

Mike Pilot, President Sales and Marketing, NBC Universal

Most of you watched the Super Bowl this past weekend. Not only was it the most watched television program in history, but it was also the highest revenue day ever for a Super Bowl Sunday. Think about that… with everyone reading about audience fragmentation at the broadcast networks, to be able to break viewership and revenue records in a single day is beyond remarkable.

Contributor Judy Hu is the Global Executive Director of Advertising & Branding at GE.
The Smart Grid technology story is a complex one to tell in a 30-second television ad. So when we briefed Don Schneider, our chief creative at BBDO (GE’s long-time ad agency), we had to simplify the message to a single sentence: “Our energy grid needs to be updated, and GE has the technology to modernize it.”

Vivek Kemp is an on-the-scene reporter and regular contributor to GE Reports.
Barack Obama was just sworn in as the first African-American President of the United States. As he was, a crowd of NBC producers, editors and curious onlookers gathered in a small Washington D.C. control room to watch.

Universal Pictures recorded its largest year ever in 2008 with global box office numbers totaling $2.8 billion. Internationally, Universal shattered last year’s box-office numbers with $1.7 billion in 2008, a year-over-year improvement of 66 percent. Domestically, Universal outpaced its previous record with $1.12 billion in 2008.