The crowd in San Francisco looked impressed yesterday as Apple CEO Tim Cook unveiled the light and svelte iPhone 5. It made sense. Consumers and businesses have grown enamored of smartphones and mobile apps—see last year’s 17.7 billion app downloads worldwide.
To underscore how smart CIOs and corporate leaders are integrating apps into the way they do business, Cook flashed on stage the GE Genius app. The business app, which helps GE Capital’s sales teams access customer information and gather market intelligence on the go, is one of many in GE’s app portfolio.
Smart Money: Apple CEO Tim Cook used GE Capital’s Genius app to illustrate how smart CIOs and corporate leaders are integrating apps into the way they do business. Source: CNET
For several years now, GE has been investing in the power of big data as a tool to make its customers, employees and the public smarter. That data comes from humans but also increasingly from machines, as the Industrial Internet connects everything from gas turbines to refrigerators.
Take MyEngines, GE Aviation’s mobile app that works like a Facebook for jet engines. The app lets aircraft maintenance engineers and mechanics monitor the status of the engines in their fleets, making repairs and scheduled maintenance more efficient and air travel more convenient.
This summer, GE Healthcare launched Healthyshare, a Facebook app that nudges people to be healthier with help from their friends, family and a handful of 2012 Summer Olympians. Healthyshare lets people monitor, measure and adjust their health habits, just like MyEngines uses the data generated by jet engines to help technicians improve their upkeep.
Mobile apps also harness the power of data for optimal performance across several GE businesses: from the GE energy apps that let power technicians keep track of the electricity grid to GE Transportation’s software systems like RailEdge, which keeps trains running efficiently (saving fuel costs and reducing emissions).
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