We Told You So: Back to the Future with Recently Unearthed GE Prediction Video from 1954

December 5, 2011

Would you like to know the future? Just ask GE.

Consider a film found in GE archives, which was produced and released to coincide with GE’s “Diamond Jubilee,” or the 75th anniversary of the development of Edison’s lamp in 1879. The impressive footage below confidently (and surprisingly accurately) predicts some of the “push button magic science is hatching for tomorrow,” from new conveniences in the home kitchen to sophisticated defenses against atomic attack.

So how prescient were the GE seers? They correctly foresaw, if in somewhat clunky incarnations and charmingly dated scenarios, the following present-day technologies: the DVR; the refrigerator ice-maker; the baby monitor; video calls; flat-screen, 3D television; the computer; and the cell phone.

Misses? Nitrogen-spewing planes that can replenish barren fields; lighted walls replacing lamps; the radio watch (though arguably the smartphone gives us the same capability).

Overall, the predictions are dead on. And so are the hints of doubt about just how great all of these advancements will be. For example, the pocket phone is introduced as a “mixed blessing.” The film shows a man on the street getting a call from his wife: “Hi honey, where are you?,” she says. The two-second look of hesitation on his face pretty much sums up modern life.

Still, GE’s narrator waxes optimistic: “The more labor-saving inventions, the more time we shall have to dream and dally.” Here’s hoping.


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  • David Loy

    aren’t organic light emitting diodes (OLEDs) from GRC expected to enable light emiting walls as alternatives to lamps? That would reduce your list of misses even further.

  • Rick Kennedy

    Is that George Reeves (aka TV’s Superman) on the cell phone?

  • Freddy

    Ahahahahahahahah!!!
    Sorry but the ultrasonic vibrations dishwasher and the programmed oven/machine wich prepare recipe just by clicking on them are tooooo funny!!!!!!

  • Rita Wojnar

    This was really amazing. Is GE going to do a predictions video in 2011 for future generations? It would be interesting to see what the GE seers predict for the year 2062.

  • Chris

    I think most people would disagree with the idea that these labor saving inventions will allow for more time to “dream and dally”. They actually make one’s life even more busy.
    The cell phone = people, whether work related or home related can contact you anywhere, anytime to get you to do something.
    The computer = adding untold hours of time to your life going through emails, social networking, etc.

  • Massimo

    WHAT A BEATIFUL ERA !!!!! I HAVE NOSTALGIA OF YEARS ’50 . ALL WAS OK .

  • Louis Loizides

    Great video! But I’m still waiting for my hoverboard. Any day now…

  • Anthony Stafford

    GE’s 2011 predictions video would probably look like Ray Kurzweil’s vision for the future.

  • RC

    so in 2011 video are we (GE) predicting space age.. man colonizing Mars and other planets ? will we get involved in these large scale human endeavors

  • Rod Owen

    This video does not play on my GE-issued PC. The progress bar crawls along the bottom of the video window, but the window stays black and there is no audio. This is fairly typical of the profusion of applications that pertain to PCs and the internet; half of them just don’t work without a lot of wasted time and blood-pressure elevating frustration, and with each of the never-ending “improvements” of Windows things that used to work now fail to work. Evidently, the GE prediction was overly optimistic in its forecast of a useful personal computing device. We are not there yet.

  • david foster

    Very cool.

    Was part of this missing??..or could they just not find a Common Man for the question at the end?

  • Susan Garrett

    unless I’m mistaken the narrator is Joseph Cotten, a pretty famous actor of the 40s and 50s. Very entertaining and accurate.

  • Virginia

    GE has great imagination & the tecnology to back it up. Good job GE, make another prediction for the future. Chris you can always turn your cell phone & the computer off when you don’t want to be bothered, I do. Oh if only Ge could make a time machine I would love to travel back in time 50 yrs, or 25. Reckon I’m just a nostalgic old woman.Thanks for the memories GE.

  • wayne

    Michael Crichton, in his book ‘Jurassic Park’ (to paraphrase), claimed that cave men only spent 20 hours a week hunting and generally providing for the family/community. but today, in order to have all the things we want to make life easier, we are spending 40 to 60 hours a week to amass the funds to buy them. i need to rethink my life…..

  • Mike Peretti

    Love the wrist radio – Pirates and Orioles in the World Series!

  • Dave Halliwill

    Some pretty impressive vision from GE considering where technology was at when the film was made.

  • andy katell

    Reminiscent of the GE “Tomorrowland” pavilion at the 1964 World’s Fair in Flushing, Queens, NY. It featured robotic humans of the future interacting with technology of the future. Would be interesting to see which of those imagined inventions actually came to pass and how they have fared in our lives.